Managing customers for profit strategies to increase...

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Business & Economics - Management & Leadership
Managing customers for profit...

Managing customers for profit strategies to increase profits and build loyalty

Name: Managing customers for profit strategies to increase profits and build loyalty
ISBN: 9780132352215

Kumar, Vinay

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Managing your customers successfully is a key business skill needed by all companies to survive in the competitive business environment. Using examples from some of the world's best-known companies, find out the marketing strategies you need to know to manage your customers effectively and profitably.

კატეგორია:

Business & Economics - Management & Leadership

წელი:

2007

გამომცემლობა:

Wharton School Publishing

ენა:

english

ISBN 10:

0132352214

ISBN 13:

9780132352215