Public relations for dummies

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Business & Economics - Sales & Marketing
Public relations for dummies

Public relations for dummies

Name: Public relations for dummies
ISBN: 9780471772729

Eric Yaverbaum, Robert Bly, Ilise Benun

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2006

გამოცემა:

2nd ed

გამომცემლობა:

Wiley

ენა:

english

გვერდები:

380